Over the past 6 years, the percentage of Facebook users in Australia aged 45 to 65 has doubled in the past six years. With Facebook users in Australia aged 65-plus increased from 104,000 in 2010 to 950,000 in 2016.

Consumers are now using platforms like Facebook to gather information about companies before making purchasing decisions.

By using Facebook to transparently and authentically to post about their facilities, some providers have successfully created online followings of family and friends who regularly commented online, shared posts and helped build the virtual community.

Using Social Media to promote your organisation to potential clients, also works when applicants are deciding on companies to submit their applications to.

Do you use Social Media for your organisation?

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