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Personal Details
Salutation
Ms.
Mobile No.
Current Residence
Country
Australia
Suburb / City / Town
Sydney
Province / State
NSW
ZIP / Post Code
2000
Experience
Seniority
Speciality / Skills Ratings
Special Interest / Key Therapy Areas
Experience Years
15+ Yr
Other Experience Summary
Working as a staff reporter for The Australian and Daily Telegraph newspapers (News Corp) set the scene for becoming a persuasive storyteller.
I know how news falls on the world, how opinion is swayed and how to combat negative stories with widespread, positive branded messages.
I have written for some of Australia's best-known publications including The Australian, The AFR, The Daily Telegraph, The Sydney Morning Herald, Woman's Day, Women's Weekly an Reader's Digest and have received multiple national and international awards for health writing.
From 2013-2017 I worked in Business Development and then as Sydney Metro Marketing manager for Ramsay Health Care.
Ramsay recently moved into the top five global providers of private hospital care; treating 3 million patients a year in five countries.
During this time I provided strategic counsel, marketing , media, GP event and crisis management advice to six hospital CEOs and dozens of doctors as well as supporting the global Ramsay Digital Marketing manager, the Global Chief of Staff and the National CEO with various marketing campaigns and overseeing hospital ministerial campaigns.
In 2018, I started up my own medical marketing and business development company DigiMed and currently work with surgeons and other health professionals and communities across Australia providing affordable and effective communications.
This includes patient advocacy campaigns, business development strategy for new and established practices, referral growth, project management, PR, SEO, website development, social media, brochures and e-newsletters.
We have offices in Sydney, the Central Coast and Melbourne and current clients include surgeons, GPs, physiotherapists, aged care clients, breast cancer care surgeons, corporate and finance clients and patient advocacy groups.
Education
Highest Education
Student - University
Professional Memberships
Director, DigiMed Australia, a leading business development and marketing company for health professionals.
Other Educational Summary
Commenced Bachelor's Degree (Arts Communication) Macquarie University before being awarded cadetship with News Corp Australia.
Staff reporter for The Australian and Daily Telegraph and also former writer/editor for some of Australia's best known magazine publications.
Certifications
Honor & Awards
Publications
Publication Details
The Consumer Revolution in Medicine
Published By AFR, January 2020
How consumers are driving referrals...
Professional Compliance
Australian Health Practitioner Registration
Australian Residency / Visa Status
Citizen
About Me
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