Growing medical practices and primary healthcare clinics need to build their reputations in order to leverage the brand and continue on their path to expansion.
But how do you build a brand for a medical practice that has a limited marketing budget and practically no money to spend on advertising?
Answer: Establish the reputation of your principal and senior practitioners.
To become a business that the best doctors and health care practitioners choose to work with, you need to be able to point to your extensive experience, knowledge and expertise.
How do you showcase your experience and knowledge?
By your principal and senior practitioners publishing their case stories. Members of the HealthcareLink network can now publish articles for free.
Your article will be published on the platform that connects over 30,000 medical and healthcare practitioners.
Example of how this could work
Articles you write can be shared with potential employees and associates. They will see what kind of cases your practice works with, which is particularly useful when assessing a potential workplace to ensure it’s the right fit.
Regional practices should, in particular, take up this opportunity, as you can showcase your more unusual cases. The examples of how you can use Healthcarelink Articles are endless and it’s as simple as writing in Word!
HealthcareLink.com.au is a network for all professionals in the healthcare and medical industry. Through the easy-to-use online platform, professionals find jobs, search courses to complete CPD points and follow practices and organisations of interest.
How much do I need to write?
There is no minimum word count required for articles. We do recommend about a single A4 page should be enough to share the juicy details of a case but not too long that the reader’s attention drops off.
The key is consistency – the more often you write, the better for your profile. We recommend one article per month as a minimum. And remember, it’s free to publish.
Added Promotion for Search Engines
All articles are open on the web and can be found on Google keyword searches, which will help you get found faster.
So what are you waiting for? Start writing today.