Fun, family friendly and vibrant Greg’s Discount Chemist has a strong and simple message for customers: “Never Pay Retail Price Again”

Greg’s Discount Chemist is a Western Australian owned pharmacy group that offers a wide range of health and well being products. The brand was developed by two experienced partner’s both named Greg. The first store opening was launched in early 2005 at Mirrabooka Square Shopping Centre. To launch Greg’s Discount Chemist, nearly 2000 shoppers took part in the Greg’s Treasure Hunt promotion. Each customer was given a card featuring a number that they tested in the store on three combination padlocks to open a door on a giant treasure chest and reveal their prize.

As part of our identity, five family characters were developed – a senior couple, a girl, a boy, a mum with a baby and a young couple – representing the Greg’s family.