Do you know how to write an effective job ad? Your job ad is the key marketing tool that has to work very hard to attract high quality jobseekers. If you’re simply writing a quick job description and posting it onto a bunch of popular job boards, you could be missing the mark and potentially losing out on attracting a greater number of high calibre candidates. This is especially important when recruiting for the healthcare and medical field where the competition can be fierce.
So here are some tips to help you think like a marketer and write job ads that resonate and catch your target audience’s attention!
Write a compelling job title – Make sure the title of your ad incorporates the most commonly used terminology or keywords for that particular job. For example, if you’re hiring a General Practitioner for your medical practice, incorporate the word “GP” into your job title – “GP” is more commonly used and is searched more often than General Practitioner.
Include three main benefits of the job – Follow your job title with three bullet points that highlight the key benefits of the role. These could be the salary, flexibility of the role, hours, the culture at the organisation, centre or community or the location. Look at the job carefully and think about what would attract you to that particular role. If you’re really stuck, try asking some of your staff and colleagues why they enjoy the workplace – what you hear just might surprise you!
Write a job ad – not just a description – The purpose of a job ad is to get people to apply. So include as much information as possible (succinctly!) about what you can offer such as a supportive team environment, percentage of billings, nursing support, modern facilities, practice details, professional development opportunities, a work-life balance, etc. Be sure to also include essential details such as the key duties and responsibilities of the role. Try to avoid internal terminology/jargon that jobseekers may not understand.
Provide details on qualifications, certifications and registrations – Does your job ad clearly outline the required qualifications and registration details? For example, overseas trained nurses will need to know whether their qualifications meet Australian standards or whether further study will be required to work in Australia. They will also need to know about the requirement to be registered with the Australian Health Practitioner Regulation Agency (AHPRA) so be sure to include this in your job ad.
Use clear subheadings – Think carefully about the subheadings for your job ad and write your points within the appropriate subheading in short and succinct bulleted points. This will help your jobseeker to scan the job ad and absorb the information quickly.
Include a Google map in your job ad – This is particularly useful for those who are applying for medical and healthcare roles that live out of state or overseas. The map will provide a clear picture of where your organisation is located and whether it meets their location preferences.
Stand out from other employers – Create a unique practice or company profile with your own brand logo, video and brochure to share with jobseekers. This will give your job posts and business higher rankings in Google and search engines than your competitors.
At HealthcareLink, we’ve made it easy for you to quickly and easily post your job ads while keeping these points in mind. We provide you with a standardised template with the required subheadings that you can use to quickly and easily post your job ad.
The job description section provides you with an easy-to-use interface which is just like writing in Word! You can preview and edit your job ad at any time. Specify as much or as little information as you’d like…..but remember that you’ll find better candidate matches if you’re more specific with your post.
You can post standard jobs for free which allows you to get unlimited direct applicants. You also have the option to promote your job post so that your job will get featured on search results, be promoted online and via email alerts. You will also receive credits to access to up to 10 matching jobseeker profiles via our promoted post option.
With HealthcareLink’s unique platform, you can also create your very own business profile with your brand, video and brochure – this information will be shared with jobseekers on all your job posts. This will give your job posts and business higher rankings in Google and search engines than your competitors.
It’s quick and easy to post jobs and create your company profile. So start posting your job ads today!