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Recruiting primary healthcare nurses just got easier

Recruiting primary healthcare nurses just got easier

Published By HealthcareLink Media

HealthcareLink & APNA partner to create the best match for nurses & employers

Sydney, October 07, 2021

HealthcareLink, Australia’s leading primary healthcare & medical careers network and marketplace, has partnered with the Australian Primary Health Care Nurses Association (APNA), the peak body for nurses working outside hospitals, to help alleviate the challenges of traditional healthcare recruitment.

Recruiting the right nurse with the right skills is difficult, especially with no dedicated service to support timely recruitments. Nurses also want an easier, faster way to find their best-matched jobs. The APNA/HealthLink partnership enables effective and efficient recruiting and job searching by combining the simple-to-use HealthcareLink platform, and APNA’s unparalleled reach into the primary health care nursing workforce. 

HealthcareLink’s CEO and founder, Kopi Nadarajah, said, “Recruiting in primary health care is a real challenge for many providers. We are proud to be partnering with APNA to deliver a modern technology solution for primary health care employers and professionals so that they may continue doing what they do best - keeping Australian communities healthy.”

The partnership provides unparalleled reach for employers:

  • HealthcareLink's reach includes:
  • 2,000,000+ monthly job post views from Australian primary health care (PHC) professionals
  • 17,000+ nurse members on HealthcareLink’s platform 
  • 60,000+ yearly unique nurse website/platform visitors 
  • APNA’s reach includes:
  • 24,000+ PHC nurses engaging weekly with APNA’s communications 
  • 100,000+ monthly visits to the APNA website 

The partnership allows employers to reach a broader range of nurses through an integrated job board, making the recruitment process easy, effective and efficient. 


What does this partnership mean for the primary health care nurses and employers?

The partnership will provide APNA’s network access to more than 10,000 primary health practices and employers currently registered with HealthcareLink, helping nurses and practices find the best employer/nurse fit, leading to higher-quality employment outcomes, greater employee satisfaction, greater retention and better patient care. 

All employer jobs posted through HealthcareLink will automatically appear on the APNA website. In addition, employers who have used APNA to post their jobs will now have easier access with a HealthcareLink Employer account that provides a dashboard, editing tools, and promotional tools options to increase recruitment efficiency and candidate reach. 

With significant demand for nurses in primary health care, the HealthcareLink/APNA partnership will assist frontline services to find and employ nurses to meet this demand. 

Ken Griffin, CEO of APNA, said, “We are proud to bring this solution to our members and employers as it gives them a better way to connect and engage with their ideal candidate or workplace. HealthcareLink’s platform is an easily accessible alternative to traditional recruitment methods and provides an open marketplace and platform which will benefit primary health care nurses and employers.”

- ENDS –


About APNA

The Australian Primary Health Care Nurses Association (APNA) is the peak professional body for nurses working in primary health care. APNA champions the role of primary health care nurses; to advance professional recognition, ensure workforce sustainability, nurture leadership in health, and optimise the role of nurses in patient-centred care.

APNA represents a significant and rapidly expanding workforce; primary health care nurses account for around one in eight of the 640,000 registered health professionals in Australia. In addition, APNA reaches more than 24,000 nurses across the country weekly.

Visit apna.asn.au for more information.

About HealthcareLink

HealthcareLink is a market network that matches and connects job seekers to employers, learners to educators, and consumers to product/service providers, in the Australian healthcare and medical industry. It has over 120,000 healthcare and medical professionals in its network and over 10,000 employers, educators and providers, covering all primary healthcare sectors, including medical doctors, nurses & midwives, allied health, oral health, and management/admin professionals. 

HealthcareLink provides a unique online cloud-based platform open to businesses of all sizes in the healthcare and medical industry so that: 

  1. Jobseekers find the right job, and employers can find the right healthcare professionals.  
  2. Learners can get Continued Professional Education or certifications from the best educators across the country.
  3. Consumers can access the top quality and most relevant healthcare products and related business and personal services from best-matched providers. 

Its goal is to break through the inefficiencies inherent in Australia’s medical and healthcare sourcing, hiring, education, and marketing process.

Visit healthcarelink.com.au for more information.


Media contacts:

HealthcareLink - William Choi | GM, Digital Products | M:  0423 111 301 | E: william@healthcarelink.com.au

APNA - Mitch Wall | General Manager | M: 0421 667 343 | E: mitch.wall@apna.asn.au


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